00751cam a2200193 i 4500008004100000040004100041050002400082100005400106245012900160246002400289246004300313264003800356300002600394336002600420337002800446338002700474504004100501650001500542210418s1987    xxk   a       000 0 eng d  aIQ-NaUAbengcIQ-NaUAdIQ-KaLSSerda 4aHF5415 b .D38 19871 aDavidson, J. H. q (J. Hugh), d 1935-, eauthor.10aOffensive marketing, or, How to make your competitors followers, c [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly.  aOffensive marketing  aHow to make your competitors followers 1aLondon, bPenguin books, c 1987.  axii, 308 p. c 22 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references. 4aMarketing.