@book{5725,
	author = {Perreault, William D,  and McCarthy, E. Jerome },
	title = {Essentials of marketing : },
	publisher = {McGraw-Hill/Irwin, },
	year = {c2006.},
	series = {McGraw-Hill/Irwin series in marketing},
	address = {Boston, Mass : },
	edition = {10th ed.}
}