00865cam a2200217 i 4500008004100000020002800041040003800069050002400107100003600131245011200167250001300279264004900292300006200341336002600403337002800429338002700457490004200484504005300526650001500579700005300594210615s2006    xxu   a     b 001 0 eng d  a0072935898 (alk. paper)  aIQ-NaUAbengcIQ-NaUAdKaLSSerda 4aHF5415 b .P47 20061 aPerreault, William D, eauthor.10aEssentials of marketing : ba global-managerial approach / cWilliam D. Perreault, Jr., E. Jerome McCarthy.  a10th ed. 1aBoston, Mass : bMcGraw-Hill/Irwin, cc2006.  axl, 638 p. : bcol ill ; c28 cm + e1 CD-ROM (4 3/4 in.)  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aMcGraw-Hill/Irwin series in marketing  aIncludes bibliographical references and indexes. 4aMarketing.1 aMcCarthy, E. Jerome q(Edmund Jerome), eauthor.