00874cam a2200229 i 4500008004100000020001500041040003800056050002400094100003600118245011200154250001300266264003200279300004900311336002700360337002800387338002800415490003000443500005000473504005300523650001500576700005300591210616s2006    xxu   a    b  001 0 eng d  a007296460x  aIQ-NaUAbengcIQ-NaUAdKaLSSerda 4aHF5415 b .M37 20061 aPerreault, William D, eauthor.10aEssentials of marketing : ba global-managerial approach / cWilliam D. Perreault, Jr., E. Jerome McCarthy.  a10th ed. 1aChicago : bIrwin, cc2006.  amulti-numbered : bcol. ill., map ; c26 cm.  atextbtxt2rdacontenta  aunmediatedbn2rdamedia  avolumebnc2rdacarriera  aIrwin series in marketing  aMcCarthy's name appears first in previous ed.  aIncludes bibliographical references and indexes. 4aMarketing.1 aMcCarthy, E. Jerome q(Edmund Jerome), eauthor.