a global-managerial approach Perreault, William D creator author. McCarthy, E. Jerome (Edmund Jerome) author. text bibliography xxu 2006 10th ed. monographic eng

print

multi-numbered : col. ill., map ; 26 cm. William D. Perreault, Jr., E. Jerome McCarthy. McCarthy's name appears first in previous ed. Includes bibliographical references and indexes. Marketing HF5415 .M37 2006 007296460x IQ-NaUA 210616 eng