@book{5748,
	author = {Perreauit, William D.,  and McCarthy, E. Jerome McCarthy, },
	title = {Applications in basic marketing : clippings from the popular business press / },
	publisher = {McGraw-Hill Higher Education, },
	year = {c2005.},
	address = {Boston : },
	edition = {2005­2006 ed.},
	note = {Includes index.}
}