00939cam a2200241 i 4500020001800000008004100018040003800059050002400097100003800121245012800159250001900287264005400306300004400360336002600404337002800430338002700458500002000485650002800505650004000533650003000573650005000603700004400653  a9780072864717210622s2005    xxu  a        000 0 ara d  aIQ-NaUAbengcIQ-NaUAdKaLSSerda 4aHF5410 b .P47 20051 aPerreauit, William D., eauthor.   aApplications in basic marketing : clippings from the popular business press / cWilliam D. Perrault and E. Jerome McCarthy.  a2005­2006 ed. 1aBoston : bMcGraw-Hill Higher Education, cc2005.  aix, 22, 191 p. : bcol. ill. ; c24 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes index. 4aMarketingvPeriodicals. 4aMarketingxManagementvPeriodicals. 4aMarketingvPériodiques. 4aMarketingxCoupures de pressevPériodiques.  aMcCarthy, E. Jerome McCarthy, eauthor.