01079cam a2200229 i 4500008004100000020001500041040003800056050002700094100003600121245010300157250001200260264004300272300008600315336002700401337002800428338002800456490004600484504006400530650002700594538017500621700005300796210629s1999    xxu   a     b 001 0 eng d  a0072380233  aIQ-NaUAbengcIQ-NaUAdKaLSSerda 4aHF5415.13 b .M37 19991 aPerreault, William D, eauthor.10aBasic marketing : ba global-managerial approach/ cWilliam D. Perreault, Jr., E. Jerome McCarthy.  a13th ed 1aBoston : bIrwin/McGraw-Hill, cc1999.  axxiv, 791, 31 p : bill ; c29 cm. + e1 computer laser optical disc (4 3/4 in.).  atextbtxt2rdacontenta  aunmediatedbn2rdamedia  avolumebnc2rdacarriera4 aThe Irwin/McGraw-Hill series in marketing  aIncludes bibliographical references (p. 743-786) and index. 4aMarketingxManagement.  aSystem requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later1 aMcCarthy, E. Jerome q(Edmund Jerome), eauthor.