a global-managerial approach Perreault, William D creator author. McCarthy, E. Jerome (Edmund Jerome) author. text bibliography xxu 1999 13th ed monographic eng

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xxiv, 791, 31 p : ill ; 29 cm. + 1 computer laser optical disc (4 3/4 in.). William D. Perreault, Jr., E. Jerome McCarthy. Includes bibliographical references (p. 743-786) and index. System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later Marketing Management HF5415.13 .M37 1999 0072380233 IQ-NaUA 210629 eng