@book{7789,
	author = { Perreault, William D., and McCarthy, E. Jerome McCarthy, },
	title = {Applications in basic marketing : clippings from the popular business press / },
	publisher = {McGraw-Hill Higher Education, },
	year = {2005c. },
	address = {Boston : },
	edition = {2005­2006 ed.},
	note = { Includes index.}
}