Applications in basic marketing : clippings from the popular business press
Perreault, William D.
creator
author.
McCarthy, E. Jerome McCarthy, author.
Perreault, William D., Jr.
text
abstract or summary
Periodicals.
a
2005
20052006 ed.
monographic
5unnumbered pager, 214p ; 26 cm.
"Clippings from the popular business press."v
william D. Perreault, Jr., E. Jerome McCarthy.
Includes index.
Includes bibliographical references.
Latest issue consulted: 2006/2005.
| Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
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Coupures de presse
HF5410 . P47 2005
9780072864717
0072864710
IQ-NaUA
210622
20221023073859.0
ara