Basic marketing a global-managerial approach Perreault, William D creator author. McCarthy, E. Jerome (Edmund Jerome) text bibliography ma 13th ed. monographic en
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xxiv, 791, 31 p. : ill ; 29 cm. 1 computer laser optical disc (4 3/4 in.) + . William D. Perreault, Jr., E. Jerome McCarthy. Includes bibliographical references (p. 743-786) and index. System requirements for accompanying computer disc: IBM-compatible, pentium 133mhz or faster, sound card, 32mb of hard drive, and 4 speed CD-Rom, with Windows 95 or later. Marketing Management HF5415.13 .p47 1999 The Irwin/McGraw-Hill series in marketing 0256209820 IQ-NaUA 98032 20221026045700.0 ara