nam a22 7a 4500 8622 8622 IQ-NaUA 20230212012637.0 050330s2006 maua b 001 0 eng 9780072935899 0072935898 IQ-NaUA ara IQ-NaUA IQ-KaLSS rda HF5415 .M378 2006 Perreault, William D, author. Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. 10th ed. Boston, Mass. : McGraw-Hill/Irwin, c2006. xl, 638 p. : ol. ill. ; 28 cm. 1 CD-ROM (4 3/4 in.) rdacontent نص txt rdamedia دون وسيط n rdacarrier مجلد nc McGraw-Hill/Irwin series in marketing Includes bibliographical references and indexes. Marketing. McCarthy, E. Jerome, (Edmund Jerome) سارة حميد المرشدي. lcc BK