Essentials of marketing a global-managerial approach Perreault, William D creator author. McCarthy, E. Jerome, (Edmund Jerome) text bibliography mau 2006 10th ed. monographic eng
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xl, 638 p. : ol. ill. ; 28 cm. 1 CD-ROM (4 3/4 in.) William D. Perreault, Jr., E. Jerome McCarthy. Includes bibliographical references and indexes. Marketing HF5415 .M378 2006 McGraw-Hill/Irwin series in marketing 9780072935899 0072935898 IQ-NaUA 050330 20230212012637.0 ara