01047nam a22002897a 4500999001500000003000800015005001700023008003900040020001800079020001500097040004100112050002500153100003800178245011500216250001400331264005000345300006600395336002600461337003300487338002900520440004300549504005400592650001600646700004400662910003900706942001200745  c8622d8622IQ-NaUA20230212012637.0050330s2006    maua     b    001 0 eng  a9780072935899  a0072935898  aIQ-NaUAbaracIQ-NaUAdIQ-KaLSSerda 4aHF5415 b .M378 20061 a Perreault, William D, eauthor. 10a Essentials of marketing : b a global-managerial approach / c William D. Perreault, Jr., E. Jerome McCarthy.  a 10th ed. 1aBoston, Mass. : bMcGraw-Hill/Irwin, cc2006.  a xl, 638 p. : bol. ill. ; c 28 cm.  e 1 CD-ROM (4 3/4 in.)  2rdacontentaنصbtxt  2rdamediaaدون وسيطbn  2rdacarrieraمجلدbnc 0a McGraw-Hill/Irwin series in marketing  a Includes bibliographical references and indexes. 4a Marketing.1 aMcCarthy, E. Jerome, q (Edmund Jerome)  aسارة حميد المرشدي.   2lcccBK