00945nam a22002537a 4500003000800000005001700008008003900025020001800064020001500082040004100097050002500138100003800163245011500201250001400316264005000330300006600380336002600446337003300472338002900505440004300534504005400577650001600631700004400647IQ-NaUA20230212030653.0050330s2006    maua     b    001 0 eng  a9780072935899  a0072935898  aIQ-NaUAbaracIQ-NaUAdIQ-KaLSSerda 4aHF5415 b .M378 20061 a Perreault, William D, eauthor. 10a Essentials of marketing : b a global-managerial approach / c William D. Perreault, Jr., E. Jerome McCarthy.  a 10th ed. 1aBoston, Mass. : bMcGraw-Hill/Irwin, cc2006.  a xl, 638 p. : bol. ill. ; c 28 cm.  e 1 CD-ROM (4 3/4 in.)  2rdacontentaنصbtxt  2rdamediaaدون وسيطbn  2rdacarrieraمجلدbnc 0a McGraw-Hill/Irwin series in marketing  a Includes bibliographical references and indexes. 4a Marketing.1 aMcCarthy, E. Jerome, q (Edmund Jerome)